History Of Commonwealth Facilities Used For Commonwealth...

The Landcorp as land authority trading in Western Australia has granted approval from minister of planning in July 2008 for redevelopment plan Perry Lakes sport facilities used for commonwealth games venue in 1962 to become a new residential area. The Landcorp proposed to subdivide the area to build four types housing area with a unique characteristic. The characteristic of the building could help the redevelopment to achieve the goals which will believe to benefit existing community for example a sport facility in AK reserves would have new funding to increase facilities from Perry Lakes redevelopment land sale. However, the special characteristic of area for example some features of former Perry Lakes sport facilities that become iconic†¦show more content†¦The proposal suggests that mature trees in the area will preserve as much as possible. The historical value of the area is considered to retain such as score board, tracking lane and street name as landmark for the site . The proposal will build 4 types residential dwelling and apartment which is divided into 12 precincts. Each type would have a special characteristic. The Garden Belt has characteristic as low density residential with more open space. The location adjoins with existing open space area around perimeter development that faces existing residential area. The track and field for terrace housing is located around former running track. International Style would take a small area in the centre of the redevelopment area with a special identity as modern urban style. The last is apartment that is dedicated for high density that would face Underwood Av and Perry lake reserves. Cafe and restaurant is provided in ground level apartment that will face Perry lakes reserves. The proposal proposes the area will have minimal 350 dwellings which may increase to 600 dwellings due to the possibility to increase dwelling in apartment. However, there is limitation to develop apartment because the provis ion for building height is no more than 5 levels. Furthermore, the plan allocated more than standard requirement for open space with total area just above 15%. 6 road accesses willShow MoreRelatedHistory Of Commonwealth Facilities Used For Commonwealth Games1339 Words   |  6 Pages2008 for redevelopment plan Perry Lakes sport facilities used for commonwealth games venue in 1962 to become a new residential area. The Landcorp proposed to subdivide the area to build four type housing with a unique characteristic. The character of the building could help the redevelopment to achieve the goals which will believe to benefit the existing community for example a sport facility in AK reserves would have new funding to increase facilities from Perry Lakes redevelopment land sale. HoweverRead MoreSports Participation : A Symbol Of The Olympics Games1500 Words   |  6 PagesIntroduction BRIEF HISTORY To the Greek, sports in 776 BC (about 3000 years ago) represented masculinity evidenced in the male sculpture as a symbol of the Olympics games (Bamber 2001). Women were excluded from the first Olympics games and only started to participate in the 1900 Olympics four years after the introduction of modern Olympics games (OIC Factsheet 2014). In the 1970s, western countries like Canada and the United States, saw an increase in women participation in sports involving physicalRead MoreAbout Netball7529 Words   |  31 Pagesversions of basketball, began in England in the 1890s. By 1960, international playing rules had been standardised for the game, and the International Federation of Netball and Womens Basketball (later renamed the International Federation of Netball Associations (IFNA) was formed. 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This webpage is produced by the local government and the information availableRead MorePhysical Education Time Line and Ojectives2365 Words   |  10 PagesHistory of Physical Education Event Date: | Event Title: | Event Description: | | 1st Nov, 1600 | Overview of Physical Education | Quick Over View of Physical Education History | | 1st Jan, 1774 | First Physical Education Teacher | Johann Friedrich Simon was the First Modern Physical Education teacher; he was a part of the curriculum at Johann Basedows Philanthropinum in Dessau, Germany. The Philanthropinum was an experimental school with a portion of its curriculum devoted to physical trainingRead MoreAlexandria, Virginia Enviromental Policy2213 Words   |  9 PagesEnvironmental Action Plan, and City Ordinance and Regulations, as they pertain to Recreation, Parks, and Cultural Activities which directly or indirectly regulate or influence the city’s overall environment. Alexandria is an independent city in the Commonwealth of Virginia. The city is home to over 8,000 thriving businesses and organizations with a culturally diverse population of 137,000 residents, who work for the federal government, U.S. military, or private companies (Eco-City Alexandria, 2007). Read MoreRp-Us Visiting Forces Agreement12890 Words   |  52 Pagesadministration would sign a series of defense treaties that would provide the United States with exclusive access to its national territory( Hull, 1996 ). In light of the Filipino colonial mentality, US strategic interests in the Philippines, and the long history of Moro-Christian conflict in the region, the Philippines seems to serve as an excellent site to launch the second front to the war on terror (Radics, 2004 ). However, this argument ignores the importance of public sentiment, which has persistently

Todays Society Is A World Of Increasing Technology

Saying Farewell to Traditional Textbooks Today’s society is a world of increasing technology. Everyday, there are technological advances in all different fields. Technology has made things much more accessible, doable, efficient, and faster. However, when this is depicted in television shows and movies, technological classrooms are perceived as futuristic. For example, in an episode of the popular Nickelodeon show iCarly, Carly imagines going to a school in the future and the focus is on technology. Producers of this media do not realize that these classrooms do exist and can exist. It is important that the future of our nation, the students, are taught technology skills and the necessary knowledge to use these programs and devices. A popular debate in many school systems is the use of technology in the classrooms. Many people believe that it is time for traditional textbooks to be replaced, while some support tradition. While some people may value the tangible, printed, hard cover textbooks we are all so familiar with, the benefits of online textbooks outweigh this universal tradition of education through cost benefits, accessibility, weight, improving standardized test scores, environmental factors, and the endless possibilities tablets offer. Higher education costs are steadily increasing each year, but these costs are not just driven from tuition costs. According to Kevin and Sheldon Smith, â€Å"While tuition and fees have received significant press, the increase in theShow MoreRelatedEssay on Huxleys Brave New World1362 Words   |  6 Pagesinto view much sooner than that. Technology has come a long way, and has given a lot of simplicity to one’s life. However, it comforted society so much that society started to depend on it too much. By depending on it too much, society allowed technology to replace the use of one’s mind. In Brave New World, Huxley predicts what is happening in today’s world and what will continue happening in the near future. In Huxley’s world, everything is based on technology and the people that live there areRead MoreThe Transformation Of Collective Learning898 Words   |  4 PagesHumans kept learning and inventing new technologies associated with agriculture, and slowly kept building their knowledge through the process of collective learning. As populations were increasing in size and the domestication of certain animals made work easier and gave humans the ability to travel ever further more information was being shared and new technologies traded between societies. 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The constant development of technology in today’s world correlates to Vonnegut’s Player Piano whenRead MoreCell Phone Addiction and Face to Face Conversation1050 Words   |  4 PagesAs cell phones have become more and more common in todays society, some people have a signific ant issue with not being able to disengage from their cell phone. So-called â€Å"smart phones,† which combine functionality of an organizer, browsing the Internet, playing tunes, and taking pictures, only worsen the reliance on one’s cell phone. Cell phones are no longer just a privilege but now have become a necessity. While using such devices for everyday tasks, work, and socializing with friends and familyRead MoreTechnology Is Eroding All Of Humanity1247 Words   |  5 PagesOver Use of Technology? How technology is eroding all of humanity. 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In this modern world, business needs are changing at a fast pace and to confront these changes new and advanced development methodologies should be practiced forRead MoreResults of Advancements in Technology Essay811 Words   |  4 PagesIn today’s society, modern technology is evidently developing rapidly and it is portrayed as a negative impact. It can be seen that technology is a substitution of all characteristics of life. The purpose of every technological invention is to benefit the lives of mankind; thus re-enforcing the positive connotation of technology. However, in long term it may not be beneficial; such as, education, work and leisure are all becoming dependent on technology; cyberspace is dangerous and child obesityRead MoreTechnology And Its Effect On Society Essay1239 Words   |  5 PagesOver the years technology’s growth in the world is increasing very rapidly, and new innovations are coming along each and everyday. Technology is the application of scientific knowledge for practical purposes, especially in industry (Oxford). There is no denying that the impact of technology in the world today is huge, now technology has made it to the palm of our hands with the iPhone and continuing to expand. My generation has grown up on technology so I can’t imagine how my life would be with

Performance Management and Business Analytics Model- myassignmenthelp

Question: Discuss about thePerformance Management and Business Analytics Model. Answer: Introduction The technological advancement in business analysis for intelligence management has resulted in the strong tool for better performance management. The business analytics modal like data mining along with strong support system as well as expert system that also offers different base for algorithms to work in complex function to draw some meaningful results from the data that specifically manage the performance. In the current time, tools in business analytics also helps in providing some crucial and needed support to manage the performance of the workforce in the company (Sharda et al., 2014). But the overload of data is usually faced by the decision maker who ever wanted to process all the data to manage the performance in right manner. The issue of data overload has further deepened with the growth of many data storage alternatives which are also very comprehensive by nature. Thus, right kind of integration of business analytics is very crucial part to overcome the issue. A lot of da ta available for the organizations to use for answering the issues related to organizational challenges and issues. Discussion A performance management system consist of multiple layers while managing the performance in right manner that are based on inputs, processing, outputs and results. Business analytics can be applied with the right consideration of such layers. There is also absence of the right kind of approach that helps in providing incorporation of all components in a more comprehensive manner. Thus, existence of the different approach helps the manager to recognize different kind of analytics and must be used in performance management (Akter et al., 2016). Such kind of approach can also help in improving the decision-making procedure to sustain the efficiency of performance management. Management also use different layer of approach which must carefully notice the input, output, procedure and many results to make important decisions. Such layers consist of internal as well as external points, recognizing performance based drivers and also integrating the performance based drivers with management work and performance as well as control mechanism. Following is the detailed discussion: - Internal and external features: internal as well as external features are present in the business culture of the company. Such factors are right part while applying the model of business (Rausch et al., 2013). Thus, information related to such factors are integral part of analytics of business. Such kind of data is important for getting important and useful data which draws meaningful solutions to effective decisions about the environment of organization through business analytics. The environment of company is also very dynamic by nature and complicated and business analytics plays a crucial role in data processing about internal and external culture. environmental scanning helps in providing ample amount of information about varied internal and external components. Identification of performance based drivers: performance based drivers holds a important position in performance management. The drivers of performance also make sure that the workforce and the company can meet the expected level of performance. Business based analytics process crucial data on processing, input and output and results. This kind of processing outcomes in identifying of the crucial performance drivers. Performance drivers can also recognize from already executed performance management system or the standards. Such kind of performance bench-mark can be tangible as well as intangible by nature. The standards are present and how a company can grow their own set of standards for the sake of performance management (Laursen, et al., 2016). The process of business analytics, operations and job description as well as specification of the workforce to test the performance standards. Thus, business analytics is important for integrating the process of performance management and growing the standards of performance that are crucial to test the performance. Integration of performance drivers with performance: after recognizing the performance drivers via business analytics, it is also important to link them with the real performance. Business analytics and associated analyses like linkage through cause and effect relationship. Once, the connection is set, it is also important to verify or evaluate the performance on specific performance indicator. After recognizing of the performance drivers, it become crucial to form a link with performance also. The link further is not developed and performance cannot be calculated. Business analytics also plays a key role as well as provide data associated with cause and effect relationship through using the raw data and converting it into used data. Business analytics ensures that performance based driver properly calculate the performance and they are right to test whether the performance is measured in right manner or not. Business analytics also take the performance based data and performance bas ed drivers that are tested under the actual performance of the workforce. Another disadvantage is lacking the integration is based of exertion of work in completely wrong direction (Chae et al., 2014). However, the workforce performs as per the performance drivers, but they are less integrated with the outcome of performance. Management action along with control system: management based actions as well as control system is crucial to manage the performance. Once the cause and effect relationship exist between the performance drivers and the real performance is settled, management control further verified whether the actual performance standards are being met or not. Business analytics recognizes the management based actions along with control for performance measurement. Business analytic principles and standards There are three crucial factors that have been addressed here and that promotes the need for applying of business analytics. These kinds of factors are based on excessive data, organizational interdependencies and requirement for the complete and holistic approach to execute business analytics. Such factors have emerged because of the individualization process along with globalization in the current business environment. This, consideration of such factors is crucial because of the execution of business analytics (Chae et al, 2014). Excessive data: large amount of data give rise to the issues based on data overload. Management usually is restricted to data processing abilities. There are so many factors that are internal as well as external environment of the company based needs to be evaluated for impactful decision-making process. This, the issue further intensified and required for business analytics to filer important data and integrate with performance management is crucial for the varied decision makers to recognize important performance indicators as well as success factors. Right amount of data is crucial to make important conclusion about the issues under the investigation but the excessive amount of data further develop numerous discrepancies that must be removed through proper filtering of data and retaining only crucial information. The business analytics also perform the task as well as retain valuable information and discard unimportant information. This the affective decision making is only possib le with the usage of the business analytics. Proper management of data and its implementation is also possible. But the right amount of fata is also required and is worth the importance to manage excess flow of data (Wang et al., 2016). Here inadequacy is an issue, with excessive data is also unimportant for the decision making. The balanced approach is important to take effective decisions in the company. Organization interdependencies: complicated organization culture and interconnection that exist between many practices in company needs a holistic approach to recognize performance. When there is lack of holistic approach which makes the data of performance completely worthless until it can be translated in some meaningful manner. Thus, holistic approach of data analyses with business analytics helps in contributing for more objective kind of decision for creation of performance by linking it with business analytics. It is important to understand that companies do not work in isolation. It is a process and function are interconnected with one another (Handfield et al., 2015). Thus, it is also important to adopt with the holistic approach to collect important data that is required to be tested simultaneously. Decision making is also based on specific factors that do not provide the complete picture of the problem. Thus, it is important all the interdependencies of the company must be properly evacuated. This is done in right manner and with the help of business analytics. Business analytics also provides a holistic approach to consider all the company interdependencies and give a rationale and effective decisions. There are cases when such issues come up from inadequate picture of the case which is going to be part of the management. This is the accountability of people that are engaged in decision making to consider all kind of factors of it. Need for holistic approach to execute the process of business analytics: the process of business analytics is implemented on the business intelligence in company and they often executed on part that are majorly in the planning phase. Thus, one of the main factors behind any kind of failure of the current strategic management decision is issues during the execution stage. The present research also lacks in providing the right clue for the execution business analytics. Decisions that are based on target of specific aspect of company further provides improper fata for decision making. For example, when the performance of employees is declining, it is important to aim on organizational and individual level of factors. Ignorance of any factors could lead to the ineffective evaluation of work for decision making. Thus, it is important to aim on the complete approach to execute the business analytics in the company (Wamba et al., 2017). Judgement The managers usually face many challenged to accomplish the competitive advantage and effective usage of business analytics further improves the strategic level decision for managers that can manage performance to accomplish the competitive advantage. Business analytics further helps in understanding of varied dynamics of business for so many business managers. It is further helpful to recognize shifts in varied business trends and modify in internal as well as external culture. This is crucial to evaluate the strategic level of decision making (Ji-fan et al., 2017). Thus, they are in a place to recognize whether these strategic decisions are producing the needed performance or not. They are in a place to change the strategy or make minor changes in the current strategy and bring back to perform at desire level. Operational level of effectiveness can further be improved by the process of business analytics. The process of business analytics also recognizes the more effective ways to process and operate in term of cost as well as time. Thus, the risk of time schedule and resources needed can be removed in effective manner. In addition, business analytics make it possible to further learn about the market and customer approach. Customer, market and transactional based data further provide important kind of insight related to varied business trends. Prediction of sales, seasonal level of peaks and demand can be recognised with the help of analysis of trend. The management also take the ideal decision at the right time. This is also done through adop ting effective business analytics. Another crucial advantage related with goal based decision making is authenticity. Objective level of decision making authentically deal the performance level and its execution in the company. Recommendations or solutions Important of business analytics can be realized by the practitioner as well as the scholars and it is further discussed that business analytics is usually related with affective decision making and better performance management. Properly integrating the performance management with business analytics further provides the basis for effective decision making for the management (Chae et al., 2013). It is a crucial aspect to accomplish the competitive advantage. Lower level of perfuming companies can achieve advantage from different analytics. Thus, recommendation for integration of analytics with performance management make the manager clear about the importance of performance management. The overall role of information technology and its application along with business analytics and management accounting based application along with integration is significant for the performance of the business. The important concern related to failure as well as inadequacy of business level analytics a lso lacks such kind of integration. There are majority of organizations that faces varied dilemma and they further regard performance management as performance indicators. There is a lot of need to gain clarity on the way business information can be processed from data to make effective solutions. Only then, advantages of business analytics can be properly reaped. In addition, it is also important that right culture must present in the company that helps the execution of business analytics (Vera-Baquero et al., 2013). Organization culture along with acceptance of stakeholder as well as the role of top management is important. When the organization culture is not very supportive and does not provide support for business level analytics, it cannot be executed with complete integration. In addition, stakeholders must be aware of the execution of decision making in the company that can be backed by many business analytics. Reference Akter, S., Wamba, S. F., Gunasekaran, A., Dubey, R., Childe, S. J. (2016). How to improve firm performance using big data analytics capability and business strategy alignment?.International Journal of Production Economics,182, 113-131. Chae, B. K., Yang, C., Olson, D., Sheu, C. (2014). The impact of advanced analytics and data accuracy on operational performance: A contingent resource based theory (RBT) perspective.Decision Support Systems,59, 119-126. Chae, B., Olson, D. L. (2013). Business analytics for supply chain: A dynamic-capabilities framework.International Journal of Information Technology Decision Making,12(01), 9-26. Chae, B., Olson, D., Sheu, C. (2014). The impact of supply chain analytics on operational performance: a resource-based view.International Journal of Production Research,52(16), 4695-4710. Handfield, R. B., Cousins, P. D., Lawson, B., Petersen, K. J. (2015). How can supply management really improve performance? A knowledge?based model of alignment capabilities.Journal of Supply Chain Management,51(3), 3-17. Ji-fan Ren, S., Fosso Wamba, S., Akter, S., Dubey, R., Childe, S. J. (2017). Modelling quality dynamics, business value and firm performance in a big data analytics environment.International Journal of Production Research,55(17), 5011-5026. Laursen, G. H., Thorlund, J. (2016).Business analytics for managers: Taking business intelligence beyond reporting. John Wiley Sons Rausch, P., Sheta, A. F., Ayesh, A. (Eds.). (2013).Business intelligence and performance management: theory, systems and industrial applications. Springer Science Business Media. Sharda, R., Delen, D., Turban, E., Aronson, J., Liang, T. P. (2014).Businesss Intelligence and Analytics: Systems for Decision Support-(Required). London: Prentice Hall. Vera-Baquero, A., Colomo-Palacios, R., Molloy, O. (2013). Business process analytics using a big data approach.IT Professional,15(6), 29-35. Wamba, S. F., Gunasekaran, A., Akter, S., Ren, S. J. F., Dubey, R., Childe, S. J. (2017). Big data analytics and firm performance: Effects of dynamic capabilities.Journal of Business Research,70, 356-365. Wang, G., Gunasekaran, A., Ngai, E. W., Papadopoulos, T. (2016). Big data analytics in logistics and supply chain management: Certain investigations for research and applications.International Journal of Production Economics,176, 98-110.

Simpsons Essays (4157 words) - The Simpsons, Marge Simpson

Simpsons simpsons The American animation The Simpsons is now in its 10th season as a show in its own right. It was created by Matt Groening as shorts for the Tracy Ullman Show and was bought by the Fox Network, which began screening it as half-hour shows in 1989. Initially its success was restricted to the 9-16 year old age group, and for animation there is nothing remarkable about this. Its success grew quickly and it is now popular in many countries with many different audiences. In the 1990s we are seeing dramatic transformations in media industries and media cultures. In geographical terms, these transformations may be seen in the shift from national to global media. The Simpsons can be seen as both a remarkable piece of global culture and as a hugely successful piece of global television. (One need only look on an Internet search engine to discover that there are literally millions of Simpsons fan-sites around the world.). The Simpsons themselves are a simple family in a small town in Middle Amer ica called Springfield. They are: Homer (loyal but stupid father), Marge (dissatisfied, trapped housewife/mother), Bart (rebellious son), Lisa (unappreciated genius daughter), and Maggie (silent baby). The show also revolves around a number of other of the townsfolk, such as Mr Burns (Homer's miserly boss), Smithers (Burns's loving assistant), Apu (Indian shop owner), Principal Skinner and Moe (owner of the local bar). There are a number of reasons why we cannot simply view The Simpsons as a cartoon like any other. The rules and conventions that it follows are far more those of television or cinema than those of animation. The humour within The Simpsons exists on many different levels ranging from the obvious to the subtle, from the literary to the movie reference, and beyond. But most importantly we must consider the show's ability to make significant social comment, on general issues of culture and society, but more specifically on television, film and media, and on audience viewi ng and acceptance of these media. Traditionally, cartoons have been action driven and animation. Aside from the use of cameras to create the visual illusion of depth (Walt Disney famously explained the 'complicated' technique used to allow Mickey Mouse to walk along a street without distorting depth or perspective), cartoons had a language of their own, unique and separate from that of cinema or television. They were simple and without layered meanings. They had their own conventions that were regularly used and easily understood by children. These included falling anvils, cannon balls, dynamite and gunpowder. Generally most situations in traditional cartoons are very simple and similar. They are based on a basic relationship between the chaser and chased. For examples look no further than children's television and you will see Tom chase Jerry, Wylie Coyote chase Roadrunner and Yosemite Sam chase Bugs Bunny. So what makes The Simpsons different from these more traditional cartoon fo rms? Both the characters in The Simpsons their roles and situations are far more complex than in traditional animation. Indeed, what are seen as sub-characters are often the bases of stories, as executive producer Bill Oakley explains: Over eight years we've developed a town full of charactersMoe, Mr Burns or Principal Skinner can all provide the engines for stories. Producers of The Simpsons say they concentrate more on scripts than on animation, making the show more humour and script based than action based. But despite The Simpsons being seen by many as a sitcom, Oakley likes to keep the show fresh, and generally avoids sitcom writers: We want people who are not ruined by the standard sitcom form. One of the most important factors in explaining The Simpsons's cross-generational and broad demographic appeal is the sophistication of its writing. It is constructed to exist at many different levels. In terms of its humour, creator Groening says: There are the obvious jokes, the visua l sight gags, the subtle literary allusions and at the most subtle, what we call the freeze frame gags. While I agree with Groening, I would categorise the humour slightly differently. The first level is 'blatant comedy'. This includes obvious jokes. The appeal to children that originally heralded The Simpsons is based on blatant comedy and Simpsons Essays (4157 words) - The Simpsons, Marge Simpson Simpsons The American animation The Simpsons is now in its 10th season as a show in its own right. It was created by Matt Groening as shorts for the Tracy Ullman Show and was bought by the Fox Network, which began screening it as half-hour shows in 1989. Initially its success was restricted to the 9-16 year old age group, and for animation there is nothing remarkable about this. Its success grew quickly and it is now popular in many countries with many different audiences. In the 1990s we are seeing dramatic transformations in media industries and media cultures. In geographical terms, these transformations may be seen in the shift from national to global media. The Simpsons can be seen as both a remarkable piece of global culture and as a hugely successful piece of global television. (One need only look on an Internet search engine to discover that there are literally millions of Simpsons fan-sites around the world.). The Simpsons themselves are a simple family in a small town in Middle Amer ica called Springfield. They are: Homer (loyal but stupid father), Marge (dissatisfied, trapped housewife/mother), Bart (rebellious son), Lisa (unappreciated genius daughter), and Maggie (silent baby). The show also revolves around a number of other of the townsfolk, such as Mr Burns (Homer's miserly boss), Smithers (Burns's loving assistant), Apu (Indian shop owner), Principal Skinner and Moe (owner of the local bar). There are a number of reasons why we cannot simply view The Simpsons as a cartoon like any other. The rules and conventions that it follows are far more those of television or cinema than those of animation. The humour within The Simpsons exists on many different levels ranging from the obvious to the subtle, from the literary to the movie reference, and beyond. But most importantly we must consider the show's ability to make significant social comment, on general issues of culture and society, but more specifically on television, film and media, and on audience viewi ng and acceptance of these media. Traditionally, cartoons have been action driven and animation. Aside from the use of cameras to create the visual illusion of depth (Walt Disney famously explained the 'complicated' technique used to allow Mickey Mouse to walk along a street without distorting depth or perspective), cartoons had a language of their own, unique and separate from that of cinema or television. They were simple and without layered meanings. They had their own conventions that were regularly used and easily understood by children. These included falling anvils, cannon balls, dynamite and gunpowder. Generally most situations in traditional cartoons are very simple and similar. They are based on a basic relationship between the chaser and chased. For examples look no further than children's television and you will see Tom chase Jerry, Wylie Coyote chase Roadrunner and Yosemite Sam chase Bugs Bunny. So what makes The Simpsons different from these more traditional cartoon fo rms? Both the characters in The Simpsons their roles and situations are far more complex than in traditional animation. Indeed, what are seen as sub-characters are often the bases of stories, as executive producer Bill Oakley explains: Over eight years we've developed a town full of characters?Moe, Mr Burns or Principal Skinner can all provide the engines for stories. Producers of The Simpsons say they concentrate more on scripts than on animation, making the show more humour and script based than action based. But despite The Simpsons being seen by many as a sitcom, Oakley likes to keep the show fresh, and generally avoids sitcom writers: We want people who are not ruined by the standard sitcom form. One of the most important factors in explaining The Simpsons's cross-generational and broad demographic appeal is the sophistication of its writing. It is constructed to exist at many different levels. In terms of its humour, creator Groening says: There are the obvious jokes, the visu al sight gags, the subtle literary allusions and at the most subtle, what we call the freeze frame gags. While I agree with Groening, I would categorise the humour slightly differently. The first level is 'blatant comedy'. This includes obvious jokes. The appeal to children that originally heralded The Simpsons is based on blatant comedy and the